10 grocery trends

The recession has made consumers across Europe and the US take a much more professional approach to their grocery shopping.

10 grocery trends

Rod StreetSymphonyIRI

Grocery brands are being hit by inflation, a drop in conspicuous consumption and a desire for convenience. SymphonyIRI's Rod Street highlights ten trends that are ushering in a new era of frugality.

After a prolonged period of economic gloom, people are becoming more professional about their shopping. Faced with inflationary rises in household expenditure, along with static earnings and rising unemployment, they have cut back their grocery shopping. For the first time in more than 20 years, Europe has seen sustained reductions in the volume sales of many grocery products. Shoppers haven't just tightened...

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