Online influence: The psychology of online influence
Martin Talks with Matthew WillcoxDraftfcb London
It is not technology that is important in influencing web users but an innate understanding of our ancestral human nature.
Despite the plethora of social channels and our unending releases of more powerful technology, we still have the same basic instincts and brain patterns as our ancestors who emerged from Africa 100,000 years ago.
After all, that's why social media channels are so successful. They fulfill that age-old desire to sit around the campfire and share stories and information. Social media and technology don't change that...