Integrated marketing: Play for the team

John Rudaizky

Integration means different things to different people, from integrated working practices to the 'matching luggage' approach to campaigns.

Integrated marketing: Play for the team

John RudaizkyWPP

Truly integrated marketing requires 'inteamgration' – the harnessing of diverse talents and skillsets housed in many different agencies into one team with one common goal.

Integration is a word that's been buzzing around the industry for many a year and has taken its place right at the heart of marketing lexicon. Every week there is another conversation around integration. Can it be done? Who should do it? Who isn't doing it?

Most clients are asking for better integration. There are many examples of it being delivered. There are different models. But...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands