From the editor: Smart TV's disconnect
Colin GrimshawWarc
Last autumn I was invited to a demonstration of the wonders of Connected TV, showcasing the opportunities for advertisers from this long-heralded merger of the humble TV set and the computer.
I left unimpressed. The technology of these new 'Smart TV' sets is clunky. Their home screens may resemble an iPhone with myriad apps that enable you to flit between broadcast, VoD, web and social media, but they lack the smartphone's touchscreen ease of use. Navigation is via the TV remote control.
And although I was once addicted to surfing teletext...