Powerade: Never Give Up
McCann Erickson
COMPANY PROFILE
McCann Erickson is one of Ireland's leading communications agencies with an excellent and proven reputation for outstanding strategic thinking and powerful creative ideas that work across consumer connection points. We have a highly collaborative and integrated approach to solving our client's business issues and are equipped with some of the best talent in the Irish market.
Our business goal is demand creation. We are relentless in our approach and work with some of Ireland's leading brands.
INTRODUCTION AND BACKGROUND
This is the story of how the Powerade brand completely reversed its fortunes...