National Lottery: Millionnaire Raffle

The National Lottery wanted to promote its new Millionaire Raffle product in the Irish Republic in order to achieve sales of €6 million in a twelve-week period without impacting other National Lottery games.

National Lottery: Millionnaire Raffle

DDFH&B

COMPANY PROFILE

DDFH&B Advertising is now the largest communications group in Ireland. Members of the group include DDFH&B Advertising, MindShare (media), Direction@JWT (PR & Promotions), RMG Target (Direct Marketing) and RMG Digital.

The breadth of these resources puts DDFH&B in a strong position to offer their clients media neutral communication solutions. The majority of our company is owned by the Irish management team, with 27% owned by JWT, one of the leading international networks.

INTRODUCTION AND BACKGROUND

An Post National Lottery Company have been operating the National Lottery license in Ireland for more than 20...

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