Finding a mobile marketing model for Asia: Insights from ad:tech Singapore
Low Lai Chow
Mobile is hotly tipped as a marketing channel in Asia. As the two-day ad:tech Singapore event came to a conclusion, speakers agreed that the huge opportunities for marketers are only starting to be realised.
In some areas, Asian mobile usage is outpacing the rest of the world. Google's Country Director for Singapore and Emerging Markets, Loren Shuster, said that Google's stats showed an impressive 500% growth globally in the past two years for search queries originating from mobile devices. What's even more incredible: "In Asia,...