2012 Effie Effectiveness Index: Overview
With marketing budgets under pressure in many parts of the world, there is ever-increasing pressure on marketers and their agencies to demonstrate a return on their investment. A great creative idea is not enough – there must be proof that the idea worked.
Compiled by Effie Worldwide and Warc, the Effie Effectiveness Index (www.effieindex.com– you can use your Warc log-in on the site) recognizes the importance of marketing effectiveness by revealing which companies were the most successful at creating ideas that delivered results. The Index analyzes finalist and winner data from 39 worldwide...