Understanding India's middle class

This article offers insight into the composition, attitudes, behaviours and aspirations of India's middle class, a burgeoning social group driving the country's economic growth.

Understanding India's middle class: insights from TGI

Karan KatariyaKantar Media TGI

In recent years there has been a lot of interest in the Indian economy from multinational giants looking for growth in new regions. This is because the country has been experiencing growth levels much higher than those in Western economies. However, at a time when the global economy is slowing, many companies with their sights set on emerging markets may already fear that the high levels of growth India and China have been enjoying will not be sustainable.

The key to success lies in the middle classes....

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