The Laws of Marketing Science: Andrew S. C. Ehrenberg (1926–2010)
Andrew Ehrenberg, the pioneering marketing researcher, died in August 2010. The extended communities of the Journal of Advertising Research—academics, research professionals, marketers, writers, and editors—all were students of Ehrenberg. And we always will be.
His work featured in the first volume of the Journal of Advertising Research in 1961, and he went on to have 20 influential papers published in the Journal across five decades. Far beyond these pages, Ehrenberg made vital contributions to a wide range of areas in the marketing ecosystem,...