United Nations High Commissioner for Refugees: 1 is too many
Campaign details
Company Name: Young & Rubicam Group GenevaCountry: SwitzerlandClient name: United Nations High Commissioner for RefugeesEntry category: Non-Profit Organizations and Non-Governmental BodiesDates run: The Campaign ran from 20/6/2011 to 20/7/2011
Campaign summary
There are over 43 million refugees in the world. Yet most people either don't know or don't care. UNHCR is the UN refugee agency and needed the public to start thinking about this humanitarian crisis and empathise with refugees and their plight.
Research showed people can't relate to...