United Nations High Commissioner for Refugees: 1 is too many

Today, there are over 43 million refugees in the world, but there is little recognition of this fact.

United Nations High Commissioner for Refugees: 1 is too many

Campaign details

Company Name: Young & Rubicam Group GenevaCountry: SwitzerlandClient name: United Nations High Commissioner for RefugeesEntry category: Non-Profit Organizations and Non-Governmental BodiesDates run: The Campaign ran from 20/6/2011 to 20/7/2011

Campaign summary

There are over 43 million refugees in the world. Yet most people either don't know or don't care. UNHCR is the UN refugee agency and needed the public to start thinking about this humanitarian crisis and empathise with refugees and their plight.

Research showed people can't relate to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands