Samu Social: A woman's nightmare
Campaign details
Company Name: Publicis ConseilCountry: FranceClient name: SAMUSOCIALEntry category: Non-profit Organisations and Non-governmental BodiesDates run: The Campaign ran from 12/3/2012 to 30/4/2012
Campaign summary
Background: In Paris, the only homeless women's emergency shelter was due to close permanently on May 31, 2012. Samusocial of Paris, the homeless people emergency service, asked us to alarm public opinion. The objective: to keep the shelter open. How? By provoking a very strong call-to-action. The audience: net surfers and influential bloggers. Why? Because during presidential election time, the government...