SAMU Social: A woman's nightmare

Samu Social wanted a campaign that would call web users to action to sign their online petition and save the only women's shelter in Paris.

Samu Social: A woman's nightmare

Campaign details

Company Name: Publicis ConseilCountry: FranceClient name: SAMUSOCIALEntry category: Non-profit Organisations and Non-governmental BodiesDates run: The Campaign ran from 12/3/2012 to 30/4/2012

Campaign summary

Background: In Paris, the only homeless women's emergency shelter was due to close permanently on May 31, 2012. Samusocial of Paris, the homeless people emergency service, asked us to alarm public opinion. The objective: to keep the shelter open. How? By provoking a very strong call-to-action. The audience: net surfers and influential bloggers. Why? Because during presidential election time, the government...

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