Sainsbury's: Blind Football
Campaign details
Company Name: AMV BBDOCountry: United KingdomClient name: Sainsbury'sEntry category: Public and Private Sector BusinessesDates run: The Campaign ran from 1/1/2011 to 1/11/2011
Campaign summary
Sainsbury's Active Kids programme has the admirable goal of doing "more than anyone else to get kids across the UK active". Part of this activity includes their 1 Million Kids Challenge which tasks UK schools to get 1 million children to try a Paralympic sport ahead of the 2012 Paralympic Games.
This campaign used David Beckham, the newly appointed face of Sainsbury's...