Headway James Cracknell: Cycle Helmets

James Cracknell, the British Olympics rowing champion, wanted to spread the word that helmets saved lives.

Headway: James Cracknell - Cycle Helmets

Campaign details

Company Name: AMV BBDOCountry: United KingdomClient name: Headway James CracknellEntry category: Non-Profit Organizations and Non-Governmental BodiesDates run: The Campaign ran from 1/1/2011 to 1/7/2011

Campaign summary

When a cycle helmet saved James Cracknell's life, getting other cyclists to wear helmets became his biggest and most important challenge yet. After he approached likeminded friends within the world of marketing, his testimony became a carefully crafted piece to camera. This was released on youtube via James' own twitter account, and rapidly spread among his followers,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands