Cancer Research UK
Campaign details
Company Name: AMV BBDOCountry: United KingdomClient name: Cancer Research UKEntry category: Non-Profit Organizations and Non-Governmental BodiesDates run: The Campaign ran from 1/1/2011 to 8/1/2011
Campaign summary
A continuation of the 'living proof' campaign for Cancer Research UK, using real people to tell stories of hope, belief and need for support to beat cancer. 'Couples' brought to life the highs and lows of the cancer journey through the eyes of the loved ones who lived through it too.
Objectives
- Drive consideration to support Cancer Research UK through...