Barnardo's: Life Story

Barnado's was looking to raise brand awareness and affinity by building a deep emotional awareness with their audience through their Life Story campaign.

Barnardo's: Life Story

Campaign details

Company Name: Bartle Bogle HegartyCountry: United KingdomClient name: Barnado'sEntry category: Non-Profit Organizations and Non-Governmental BodiesDates run: The Campaign ran from 11/1/2011 to 31/1/2012

Campaign summary

Barnardo's is relentless in its pursuit to help the most vulnerable and disadvantaged children. They never judge a child at face value, and instead always look behind so they can understand why children behave in the way they do, in order to offer them the support they need. The Barnardo's film 'Life Story' brings to life how Barnardo's intervening at the...

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