African Angel: With Immediate Effect
Campaign details
Company Name: OgilvyAction GmbHCountry: GermanyClient name: African Angel e.VEntry category: Non-Profit Organizations and Non-Government BodiesDates run: The Campaign ran from 1/1/2011 to 18/9/2011
Campaign summary
At World Children's Day in Düsseldorf, the first interactive scratch card billboard was unveiled. This innovative donation technique allowed people to see the good their donation would do instantly by scratching away an image depicting a poor environment with no future, to reveal a more positive scenario. The user then donated the coin used to scratch away the picture....