Regulation, adspend, media and measurement trends from IAB Interact 2012

A conference report presenting ad research discussed at IAB Interact 2012, organised by IAB Europe, the digital marketing trade body.

Regulation, adspend, media and measurement trends from IAB Interact 2012

Joseph CliftWarc

IAB Interact, a two-day event for the online marketing industry organised by trade body IAB Europe and held in Barcelona in May 2012, took place against a backdrop of economic and political volatility.

Many European businesses have been impacted by the ongoing sovereign debt crisis, and its knock-on effects on consumer confidence and willingness to spend. The marketing industry, particularly the online marketers represented by the IAB, also fear new European Union regulations contained in the e-privacy directive, which requires that advertisers and publishers secure the explicit...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands