Regulation, adspend, media and measurement trends from IAB Interact 2012
Joseph CliftWarc
IAB Interact, a two-day event for the online marketing industry organised by trade body IAB Europe and held in Barcelona in May 2012, took place against a backdrop of economic and political volatility.
Many European businesses have been impacted by the ongoing sovereign debt crisis, and its knock-on effects on consumer confidence and willingness to spend. The marketing industry, particularly the online marketers represented by the IAB, also fear new European Union regulations contained in the e-privacy directive, which requires that advertisers and publishers secure the explicit...