Shopper Marketing

This is the full version of a Warc Trends report on shopper marketing (a summary version is also available on Warc).
The report looks at new approaches to shopper marketing worldwide, recognising the impact of digital technology and new data sources in creating more sophisticated shopper strategies. It analyzes how brands are innovating along the customer journey, looking at strategies to direct traffic to retail, stand out in store, and improve customer experience. It concludes with a focus on shopper integration, including tips for integrating shopper work with broader marketing activity. The report includes data slides, plus case studies from brands including CoverGirl (US), Coca-Cola (Australia), McDonald’s (Europe) and Burger King (Brazil)....

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