Blowing the marketing trumpet

Marketing carries out valuable functions of immense benefit to customers and organisations. It informs organisations what customers want and like, and informs customers that what they want and like is available.

Blowing the marketing trumpet

Winston Fletcher

Winston Fletcher believes that marketing is both misunderstood and undervalued. In this article, he spells out the benefits that marketing provides as the major player at the pivotal interface between supply and demand. Thus it is of critical importance to the efficient and cost-effective provision of goods and services, benefiting organisations, customers, the economy and society.

To those who work in marketing, its benefits – both for customers and for businesses and other organisations – seem blindingly obvious. Yet those who work in marketing also know how few outsiders have any idea of what...

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