Only consumers can make capitalism work
Hugh DavidsonOxford Strategic Marketing
Hugh Davidson explains how a proper appreciation and application of the marketing principle and its values across all aspects of business would make consumer-led capitalism a model in which everyone had a stake and guard against future financial crises.
In the Financial Times series 'Capitalism in Crisis', there were articles by leading politicians, regulators, financially-driven CEOs, philanthropists, economists, and even by 'Occupy London'. But not a word from marketers.
Failures in financial regulation, the flawed structure of banking, excessive risk-taking, conflicts of interest, toxic cultures, weak auditing,...