Warc Industry Trends Snapshot: Chinese Tourism - How one nation could reshape the global travel market

A Warc Industry Trends Snapshot on Chinese tourism. It is predicted that by 2020, 100m Chinese people will travel abroad each year.
Hotel firms are using their experience in the Chinese domestic market to inform best practice in their international offerings, and an increase in Chinese food on hotel menus and Mandarin-speaking staff are expected. This Snapshot also includes the trend's implications for brands and examples of brands ahead of the curve....

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