Point of view: Introverted social strategy

Molly Flatt

Most of the people behind the social media revolution are introverts, claims Molly Flatt. She argues that being 'social' in a media sense is not the same as being an extrovert and many campaigns have suffered from following the ideas of those that shout loudest and longest.

Point of view: Introverted social strategy

Molly Flatt1000heads

My name is Molly, and I am an introvert.

Few of my colleagues would believe it. My job, as Social Business Director at a leading social communications agency, demands some of the most 'extroverted' activities you can imagine. Speaking at international conferences, running client training programmes, internal evangelism… these are activities that demand constant sociability and public gregariousness. And I absolutely love them.

But those who know me well also know that I regularly retreat into 'Molly zone', craving time alone to think and work. I will book out meeting rooms...

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