Jeyes Bloo Acticlean: A fresh Bloo challenge

Jeyes Bloo, the toilet cleaner and disinfectant range, relaunched its Bloo Acticlean in-cistern product in the UK.

Jeyes Bloo Acticlean: A fresh Bloo challenge

Jayne Hazlewood and Marcus WilloxJeyes and WARL

A new 'fresh' positioning targeting young women saw Jeyes Bloo Acticlean drive a 6.2% increase in the in-cistern toilet cleaner category with 13.7% growth in its market share.

Jeyes Bloo is a range of toilet cleaners and disinfectants. Among these is Bloo Acticlean, a product that is placed directly into the toilet cistern. Jeyes launched the in-cistern category in the late 1970s with a high spend, tongue-in-cheek television campaign voiced by the actor Kenneth Williams. More recently, in 2000, Bloo Acticlean enjoyed a highly successful...

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