Global Marketing Index, May 2012: Global marketers limit spend as eurozone crisis escalates
Suzy Young
- Marketing budgets experience sharp slowdown in growth
- Trading conditions worsen in all regions, with Europeans most pessimistic
- Global staffing levels remain broadly static from April
Marketing budgets recorded a downturn in all three of the regions measured in Warc’s Global Marketing Index (GMI) for May 2012. The Index dipped from 53.7 in April to a near-neutral growth level of 50.3 this month, probably reflecting increased uncertainty due to the situation in the eurozone.
Above 50 = generally improving; below 50 = generally declining
These results...