Microsoft Bing: Decode Jay-Z With Bing

Microsoft's internet search engine, Bing, launched in 2009 into a market dominated by Google and its share remained stagnant despite a multi-million dollar advertising campaign.

Microsoft Bing: Decode Jay-Z With Bing

Agency: Droga5Client: Microsoft – BingProduct: Droga5

Objectives

The rivalry between Microsoft and Google has become one of the fiercest competitions between companies ever, unfolding across an increasingly vast set of products and services. There has not been such a rivalry in the technology sector since Steve Jobs faced off with Bill Gates and ushered in the personal computer era in the 1970s and 80s. The outcome of Microsoft's challenge to Google's dominance will define the next era of the Internet and our connected lives. In June 2009, Microsoft opened...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands