Google: The Wilderness Downtown

Google produced the interactive online film, The Wilderness Downtown, to promote awareness of the internet browsing experiences and content creation opportunities offered by HTML 5 and the company's own Chrome browser, which incorporates that technology.

Google: The Wilderness Downtown

Agency: Google Creative LabClient: GoogleProduct: WebGL1.

Objectives

The Wilderness Downtown was launched to showcase the power of HTML5, which was at that time available in the latest versions of modern browsers such as Google Chrome.

The initial challenge was to raise awareness of what a web browser is, and how modern, up-to-date browsers like Chrome can significantly improve the user's web experience.

We wanted to create a response in the following areas:

  1. Attitudinal.We wanted people to experience the site and feel sufficiently moved or surprised that they'd go out and...

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