World Wildlife Fund For Nature: Save as WWF. Save a Tree

World Wildlife Fund for Nature (WWF), the campaigning charity, was concerned with the impact that increasing paper consumption was having on primeval forests - particularly paper wastage from computer printing.

World Wildlife Fund For Nature: Save as WWF. Save a Tree

Agency: Jung Von Matt AGClient: World Wildlife Fund for Nature.Product: Charity

Objectives

Despite protected zones, every year more and more primeval forest is lost forever. Largely because of paper… In 2010 alone, over 13 million hectares1 of primeval forest were irretrievably lost. And as every second felled tree cut down by industry is for paper production, it makes one of the biggest parts of the problem. At 367 million tons in 20101, the consumption has increased seven folded over the...

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