Hornbach DIY: The Infinite House
Agency: Heimat BerlinClient: HORNBACH-Baumarkt-AGProduct: HORNBACH
Objectives
HORNBACH is a DIY specialist with 132 home improvement superstores in nine European countries.
Thanks to years of careful brand development, HORNBACH has successfully established itself as the 'project DIY store' within the European marketplace. With more floor space in its stores than any of the competitors, HORNBACH has placed its focus on so-called "project customers". These are customers who don't just want to buy a new light bulb or bag of nails but are planning a serious project such as building a terrace...