Chevrolet Omega: The Ad You Would Keep
Agency: W/McCannClient: Chevrolet/GMProduct: Omega Fittipaldi
Objectives
Impact a high profile target that is sunk in direct marketing communications. In other words we had to gain attention of a very disputed consumer and also build a strategic tool that help the consumer, buying decision in order to launch this limited series car and to achieve the 600 car sales goal.
Strategy
Ally the exclusivity of the product and the target with a beautiful and innovative direct mailing piece. We had a high end performance car for a picky consumer....