DirecTV : Petite Lap Giraffe
Agency: Grey New YorkClient: DIRECTVProduct: Corporate
Objectives
Sales Objectives:
Shift focus to retain high quality, loyal existing customers while maintaining strong subscriber acquisition performance
Opulence:
- 5% year-over-year increase in quarterly subscriber acquisitions PetiteLapGiraffe.com
- Utilize retention-focused marketing to grow company profit through increased revenue per user (ARPU) and lower subscriber attrition, supplementing strong subscriber acquisition performance
- Increase average revenue per user (ARPU), and as a result, net revenue
- Field marketing efforts that add perceived value to consumers in order to build brand affinity and prevent attrition
Interim...