Initiative Vermisste Kinder : Germany's Biggest Search for Missing Children
Agency: Kempertrautmann GmbHClient: Initiative Vermisste Kinder (Missing Children's Initiative)Product: Deutschland Findet Euch (Germany Will Find You)
Objectives
With virtually no (advertising) budget, the key challenge was to establish a new Facebook platform for the "Initiative Vermisste Kinder" (Missing Children's Initiative) organization and in the shortest possible time to make it prominent alongside all the thousands of other platforms created every day, thereby attracting as many people as possible to get involved.
Goal No.l: Make people across Germany aware of the "Initiative Vermisste Kinder"(Missing Children's Initiative)...