edding: Wall of Fame

edding, a German writing tools manufacturer, created the Wall of Fame to celebrate its 50th anniversary in 2011.

edding: Wall of Fame

Agency: Kempertrautmann GmbHClient: edding International GmbHProduct: edding

Objectives

The edding Wall of Fame has its origin in a brandbook that was published on the occasion of the company's 50th anniversary in 2010. It was only available in a very limited print run of 3,000 and was distributed amongst employees and business partners. After the positive feedback of the stakeholders, the company wanted to make the content accessible for a larger audience and take it online.

We realised that this was a great opportunity for edding to strengthen its core...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands