Innovative Thunder: Pay With a Tweet

The advertising agency Innovative Thunder needed a way to distribute its book "Oh My God What Happened and What Should I Do?" - a book intended to help traditional advertising and marketing people master the step into the digital era.

Innovative Thunder: Pay With a Tweet

Agency: R/GAClient: Innovative ThunderProduct: Pay With A Tweet

Objectives

Our main objective was awareness. We wanted to expose the general public—and specifically, the ad industry—to our book Oh My God What Happened and What Should I Do? Our way of distributing the book became a campaign in itself—namely, we let the Pay With A Tweet payment system help others distribute their products, whether it was music, books, whatever.

It was never about the money from the start, we simply wanted people to read our book. But we...

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