Heineken: STR Bottle - Light Up The Night

Heineken set out to strengthen the image of the brand in the areas of progressiveness, leadership, and design; and to increase its availability and visibility in top-end night outlets around the world where beer is rarely seen.

Heineken: STR Bottle – Light Up The Night

Agency: dBODClient: Heineken InternationalProduct: STR bottle

Objectives

Objectives were A) to strengthen the image of the brand in the areas of progressiveness, leadership, design-mindedness, and B) to at least double the amount of top-end night outlets across the world where Heineken is available and visible.

Strategy

The strategy was to make a bold and impactful design statement that communicates both progressiveness and modernity, and world class quality. Towards execution the strategy was to deliver an innovative bottle in terms of material and decoration, and a full activation...

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