Heineken: STR Bottle – Light Up The Night
Agency: dBODClient: Heineken InternationalProduct: STR bottle
Objectives
Objectives were A) to strengthen the image of the brand in the areas of progressiveness, leadership, design-mindedness, and B) to at least double the amount of top-end night outlets across the world where Heineken is available and visible.
Strategy
The strategy was to make a bold and impactful design statement that communicates both progressiveness and modernity, and world class quality. Towards execution the strategy was to deliver an innovative bottle in terms of material and decoration, and a full activation...