American Express: Small Business Saturday
Agency: CP+B and DigitasClient: American ExpressProduct: Financial Services
Objectives
American Express has been offering small business credit cards and services for over 20 years. We're the largest issuer of cards1 with a membership of the best and brightest small business owners. And we're single-mindedly committed to helping small businesses succeed. It's the American Express OPEN mission: Helping businesses do more business.
In 2010, this mission came to life in the form of a new communications platform and campaign: Start Booming.
We looked at what our best customers were...