Keep a Child Alive: Digital Death
Agency: TBWA\Chiat\DayClient: Keep a Child AliveProduct: The Digital Death Campaign
Objectives
Keep a Child Alive (KCA) is a small AIDS relief organization dedicated to fighting HIV/AIDS in Africa and India. But despite the fact that over 1 million people die from the disease every year, the world has seemingly lost interest in the AIDS epidemic.
Simply put, with so many other issues and causes-of-the-moment to worry about, AIDS isn't the top of mind issue it once was.
Thus, our goals were straightforward: raise money (we set a goal of...