Human Rights Watch: Influencing the Unreachable in Burma
Agency: JWT New YorkClient: Human Rights WatchProduct: Free Burma's Political Prisoners
Objectives
Core Communication Objectives:
- Emotionally "supercharge" the private briefings that the HRW was planning in 2010, with a view to getting a small group of UN diplomats to increase international pressure on the Burmese government to release the 2,100 political prisoners rotting in its jails [Source: HRW.org]
- Engage the citizens of NYC to help drive awareness of the plight of political prisoners in Burma
Desired Result of the Campaign:
- The timely release...