Human Rights Watch: Influencing the Unreachable in Burma

Human Rights Watch sought to increase diplomatic pressure for the release of 2,100 political prisoners from Burmese jails.

Human Rights Watch: Influencing the Unreachable in Burma

Agency: JWT New YorkClient: Human Rights WatchProduct: Free Burma's Political Prisoners

Objectives

Core Communication Objectives:

  • Emotionally "supercharge" the private briefings that the HRW was planning in 2010, with a view to getting a small group of UN diplomats to increase international pressure on the Burmese government to release the 2,100 political prisoners rotting in its jails [Source: HRW.org]
  • Engage the citizens of NYC to help drive awareness of the plight of political prisoners in Burma

Desired Result of the Campaign:

  • The timely release...

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