Microsoft Xbox: Halo Reach - Remember Reach

With the launch of 'Halo: Reach', a prequel to the successful Xbox videogame trilogy of 'Halo 1', '2' and '3', Microsoft had to generate sales and reinvigorate the franchise following the failure of 'Halo ODST'.

Microsoft Xbox: Halo Reach - Remember Reach

Agency: AKQAClient: Microsoft XboxProduct: Halo: Reach

Objectives

Halo: Reach is the prequel to one of the most successful videogame trilogies of all-time: Halos 1, 2 and 3.

After Halo 3, Microsoft had launched Halo ODST. Unfortunately, this was considered a failure by both critics and fans alike, and there was significant worry that the franchise had been diluted beyond repair.

The launch of Halo: Reach had to not only result in sales; it also had to reinvigorate the franchise by shifting perception. It had to prove a return to...

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