Comviq: Single Single Release

Sweden's leading pay-as-you-go mobile phone service provider wanted to engage an audience of urban 16 to 24-year-olds and get 3,000 users to sign up for a new ringtone service but it had zero marketing budget.

Comviq: Single Single Release

Agency: Forsman & BodenforsClient: COMVIQProduct: TELECOMMUNICATIONS

Objectives

Comviq is Swedens biggest and most well-known "pay-as-you-go" mobile brand. Customers are from all age groups, but the primary target group is customers aged 16-24 living in major cities.

In Q1 2011 Comviq planned to launch a completely new service: Ringback tones. The service was for Comviq customers who could have their own tunes play when people called instead of the usual dialling tone, for just EUR 0,23 per week.

Objectives:

- To introduce the Ringback tones service for the primary target group and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands