KT iPhone Film Project:

Korean telecom company KT had to promote the iPhone 4 in one of the most digitally-saturated, tech savvy markets in the world against strong competition from local brands Samsung and LG.

KT iPhone Film Project:

Agency: Innocean WorldwideClient: KTProduct: iPhone4

Objectives

[Background]

Competition for smart phone market in Korea where the headquarters of Samsung and LG are situated is severer than anywhere in the world.

KT, the exclusive distributor of iPhone, was at the centre of smart revolution.

This Changes Everything, Again' – iPhone4

As iPhone generated mobile life revolution in Korea, new advertisement campaign suitable for the launching of new iPhone4 was needed. It was attempted to induce increase in the sales volume of iPhone4 along with increase in the level of favourable impression of...

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