NRMA Insurance: Differentiation Makes a Massive Difference

The car insurance category in New South Wales, Australia was crowded and price-driven.

NRMA Insurance: Differentiation Makes a Massive Difference

Agency: Whybin\TBWA\TequilaClient: Insurance Australia GroupProduct: NRMA Insurance

Objectives

Whilst NRMA Insurance provides car, home, boat and motorbike insurance in four out of seven states in Australia, this entry focuses on the results from the car insurance campaign that was used to re-launch the brand in the state of New South Wales (NSW) – think Sydney as a reference point. Because of its success it was subsequently rolled out to other states but they fall outside the period in which the Cannes jury awarded NRMA Insurance a 2011 Bronze...

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