Mobile Marketing: Summary Version

This is the summary version of a Warc Trends report on mobile marketing (a full version of the report is also available on Warc).
The summary version provides a concise view of trends in consumer usage of mobile devices worldwide, and analyzes how these shifts could be incorporated by brand owners into effective mobile strategies. It includes an executive summary of findings from the full report, together with key insights on consumer trends and data. The report's data slides include information on smartphone penetration and mobile adspend in major markets, and on marketers' main concerns about the mobile channel....

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