Warc Industry Trends Snapshot: Connected Cars - What mobile is bringing to the world of motoring

A Warc Industry Trends Snapshot on Connected Cars, which is the integration of consumer technologies such as smartphones into cars.
Examples of this automotive industry trend include the Mercedes-Facebook collaboration that provides a pared down version of the social networking website to motorists on the move. For the future, in-car connectivity is likely to become a key focus for automakers seeking to attract younger drivers. This Snapshot also includes the trend's implications for brands and examples of brands ahead of the curve....

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