Should Latin America Fall in Love with Shopper Mobile Research?

Mobile usage is at unprecedented levels in countries around the world, with mobile usage in some emerging markets surpassing usage in developed markets.

Should Latin America Fall in Love with Shopper Mobile Research?

Armando Mora and Fabio MartinsIpsos, Mexico and UK

INTRODUCTION

The smartphone revolution has taken the world by storm. As people leave the shackles of their desks and computers, more and more are using just their phones to access the Internet. In developed countries, smartphones are reaching unprecedented levels of penetration: a recent Ipsos On-line survey conducted in October 2011 revealed that in Great Britain, for example, 48% of people use a smartphone.

In Brazil, half of the sales of mobiles were smartphones in the last six months....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands