When tomorrow becomes today
Daniel CunillCint, Spain
INTRODUCTION
The Market Research industry is regarded as one of the industries that is most resistant to change and evolution. However, during the last 10 years the industry is changing in global terms and developing and growing as never before. There are many reasons for this, but we could point to two main events that have influenced the transformation of the industry.
The first one is the unstoppable development of new technologies worldwide. Every day brings new ways for us to contact the people around us and hence, final consumers as well....