The kids are alright! The global family today

Nickelodeon Kids & Family GPS is an on-going, global research effort looking at the changing face and role of the family.

The kids are alright! The global family today

Noel GladstoneNickelodeon/MTV Networks, USA

INTRODUCTION

Nickelodeon Kids & Family GPS is an on-going, global research effort with multiple local, regional and international research projects feeding into the global expertise on the changing face and role of the family. Understanding today's families is a primary goal for the Nickelodeon research teams internationally as the results feed into our global expertise on kids and families. By continuously carrying out research and insight studies on the local, regional and international levels, we are able to evaluate those trends that are having a long-term effect...

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