The evolution of self-regulation in food advertising: an analysis of CARU cases from 2000-2010

The FTC envisions the Children’s Advertising Review Unit (CARU) and the Children’s Food and Beverage Advertising Initiative playing lead roles in self-regulatory efforts to address advertising’s contribution to childhood obesity.

The evolution of self-regulation in food advertising: an analysis of CARU cases from 2000–2010

Mariea Grubbs Hoy, Courtney Carpenter Childers and Margaret Morrison

University of Tennessee

The consequences of childhood obesity are not up for debate. The US Federal Trade Commission (FTC) Chairman Leibowitz (2009) calls it ‘one of the most serious threats to the well-being of our children’ (p. 5). The increased health risks for heart disease, Type 2 diabetes, osteoarthritis and cancer (Leibowitz 2009), coupled with the emotional and social issues that often accompany a child who is overweight or obese (Must & Strauss 1999; Davidson...

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