Online video measurement: On target
Kevin HaleyVideology Group
Online video offers a more targeted way of reaching television audiences, but how do you measure its effectiveness? Kevin Haley of Videology outlines a method.
Fashion brands such as Lanvin have begun to embrace online video
When it comes to reaching consumers via the sight, sound and motion of video, marketers face a choice. They can target their messages directly at the consumers they really want to reach, or they can go for a more broadcast, mass-reach approach.
It's true that smart use of cable and satellite channels offers...