Gaming and research: Make it a game

Deborah Sleep

Online surveys can be conducted more cost-effectively than postal, telephone or face-to-face activity, and feedback can be delivered in a much shorter timeframe.

Gaming and research: Make it a game

Deborah SleepEngage Research

Engage Research and GMI have investigated how gaming techniques can improve the quality and feedback of online research.

The continued influence of the internet over most areas of life is the primary driver behind the explosion in the use of online surveys by marketers and market research companies in recent years. The attractions are obvious. Online surveys can be conducted more cost effectively than printed, telephone or face to face activity and because of the nature of the medium, feedback can often be delivered within much shorter time frames....

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